Weave Future not Clothes
An awareness campaign on the exploitation of Industry workers in the Fashion Industry
RESEARCH
Mind map on problems faced in the fashion industry
MAIN HIGHLIGHT - Exploitation of lower economic class people and child labour in the fashion Industry.
Child labour in the fashion supply chain
WHY DOES IT EXISTS - Fast fashion has engendered a race to
the bottom, pushing companies to find ever-cheaper sources of labour. That cheap labour is freely available in many of the countries where textile and garment production takes place.
PROBLEM STATEMENT
Child labour and exploitation of workers in the fashion industry.
FINAL DELIVERABLES
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Poster series - 4 posters
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Social Media - Instagram, 9 Posts
POSTER SERIES
CONCEPT
The Hourglass depicts the time we have in our
hands to stop the cycle of child labour. The small girl is
sitting on sand which is sliding down with the load of
child labour. The thread is flowing down from the hands
of the girl which depicts that she sewed the model’s clothes.
CONCEPT
The Lady is stitching an outfit using the machine.
The red bindi indicates she is Indian. Her clothes indicate that
she comes from a poor family. The red thread coming out of
the fabric is attached to a price tag which shows how much
the lady is paid for sewing clothes per hour. The price on the
tag clearly shows that she is being exploited and underpaid
highly.
CONCEPT
The barcode on the poster depicts the number of
children engaged in child labour from all over the world. It
is a striking fact that the number is so big that it can be
confused for a barcode number.
CONCEPT
The map of India is made using a thread which
is coming out of the needle on right. It depicts that a major
part of textile production in the fashion industry takes place
in India. For production, child labour is used in such a huge
number.
SOCIAL MEDIA - INSTAGRAM
CONCEPT
I have designed nine post grid layout for Instagram. Each post has an illustration of a country which has the maximum number of child labours. All the eight posts include the countries
which have the highest count of child labours from
all over the world. The middle post includes the existing total of child labours from all over.